Why You Shouldnt Get a Job in Digital Marketing - CareerMetis.com

Why You Shouldn't Get a Job in Digital Marketing Google ‘digital marketing career’ and you’ll find thousands upon thousands of articles telling you it’s the best job in the world. The evidence is vast: there’s a digital skills gap so loads of jobs are available, the industry is on an upward trajectorythat shows no signs of slowing, you get to be creative all day long in a quirky, innovative officeâ€" the list goes on.It’s a very popular job among graduates. According to Creative Skillset, 153,000 people in UK are employed within the marketing and advertising industry, with graduates making up over 70 per cent of the workforce.evalBut there’s something missing from this picture, something that rarely gets discussed. Working in the digital marketing industry is tough.It’s highly competitive with more graduates wanting to go into the industry than jobs available. It’s also extremely demanding, and to forge a successful, lucrative career, you must be willing to work seriously hard and take some risks.Before you step i nto the ring, here’s what you need to know about the drawbacks of working in digital marketing.1. A lot of work with little rewardevalSure, there are marketing jobs out there with six-figure salaries attached. But for the newbie, starting salariestend to range from £18,000- £22,000 per annum in the UK for a digital marketing assistant, rising to around £30,000 once you’ve got some experience under your belt.In the USA, even specialists earn just $49,000 on average. While these figures are not to be sniffed at, they’re not going to make you rich either.In the world of digital marketing, things are always changing, and it’s very difficult to keep up. A digital marketer might achieve brilliant results one week, with their client in the top spot of Google.However, the next week, the website has fallen to third page due to a change in Google’s algorithms. Therefore, a marketer’s work is never truly done, and leaving the office satisfied might be a rarity.evalFurthermore, di gital marketing is not a ‘helping career’. Although you are helping businesses to profit, some find they desire something a little more emotionally rewarding and meaningful.In agencies, you often will have very little contact with your clients and therefore are unlikely to receive any special thank you. This can lead to digital marketing feeling like a very unrewarding career.2. The danger of becoming Jack of all trades and master of noneWhich leads us to our next point. If you join this industry through an agency that provides the full range of digital marketing services for a variety of clients in different industries, the danger is that you end up knowing a little about a lot rather than a lot about a little.In other words, you lose the ability to become a thought-leading expert in your field.evalLike any other industry, digital marketing services work on a supply and demand basis, and there is always going to be greater demand for specialist skills.Becoming an SEO specialist or a social media expert, rather than a digital marketing all-rounder, is much more likely to net you the higher earning positions.3. It’s hard to keep up with changesDigital marketing is a field that’s constantly evolving and changing, as new technologies emerge and existing platforms adapt their ways of working 5. It’s not as creative as you may thinkMarketing does involve elements of creativity, but many get the wrong idea that marketing is all about branding and designing. In most agencies, a dedicated graphic designer, web designer or branding specialist would be responsible for all the aesthetical design work.evalDigital marketing, though somewhat creative, again depends on your speciality. If you’re more involved in the analytics, selling and building relationships sides of things â€" none of which are particularly creative.6. They get a bad repDigital marketers often get lobbed in the same category as sales people, with many misunderstanding what they do. Louis Gren ier, a digital marketing professional and blogger felt this so much so that he started a podcast titled ‘Everyone Hates Marketers’.Aggressive tactics, such as writing poor articles just to get ranked on google, trying to scupper competitors through SEO attacks, sending mass emails, sending emails promising fake offers and spamming people on social media are examples of why marketers get a bad name, even if it is a tiny minority doing such things.A career in digital marketing is not for the faint-hearted, the followers, or those looking to get rich quick.Success in this industry requires dedication to learning your trade, a willingness to work extremely hard, and the presence of mind to think differently compared with your competition.evalAnything less than this will simply not suffice and will leave you jostling for work with the rest of the pack.